Nokia unveils its own app store
At the Mobile Word Congress in Barcelona, Nokia has unveiled its initiative to try and repeat the runaway succes of Apple’s App Store with its own mobile storefront dubbed Ovi Store. This was an expected move as the rumors about the Finnish mobile juggernaut’s mobile applications store already spread last week; they were late confirmed to Reuters by industry sources.
Here’s how they pitch it:
“Offering a range of content including applications, games, videos, widgets, podcasts, location-based applications and personalised content, Ovi Store will be available on S60 and Series 40 devices. The first device to include the mobile storefront on board will be the Nokia N97, set to launch in June. Meanwhile tens of millions of existing S60 and Series 40 devices will be able to take advantage of the store from May. Ovi Store is unique in its ability to target content based on where you are, when you’re there, why you are where you are and who else has downloaded similar content.”
